Digital Marketing:A step by step Guide for Beginners
By Lucy Wilson | 09 May 2020
Now a days, rather than traditional marketing, Digital Marketing has become an emerging phenomenon. It is all about using Digital technologies for achieving marketing objectives.
So, we can say that Digital Marketing is the projection of traditional marketing, its strategies and tools, on the Internet.
It is now more convenient for people to make purchasing decision online, So make sure your presence online regardless of What you sell.
An Overview of Digital Marketing:
“Digital Marketing or simply called marketing is a strategy used for promoting and selling your product through digital channels.
These channels are Emails, Web applications, Mobile applications and Social Media like Face book, Instagram, Twitter, LinkedIn, etc.”
In simple terms…
“Selling your products or services online”.
How digital marketing is different from traditional marketing?
In many aspects, Digital marketing is not different from traditional marketing. In both, companies tend to make a beneficial relationship with leads and customers.
Traditional Marketing use methods like pamphlets, flyer, billboards, TV ads, radio ads, newspaper ads etc for the advertisement of their products.
Digital Marketing works by attracting customers towards their websites or blogs and encouraging them to buy their products. It uses SEO or PPC strategies to bring the targeted audience to their website for making purchases.
Types of Digital Marketing:
Digital Marketing consists of all Online activities as well as some Offline activities.
Here is a list of different types of Online digital marketing:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click Advertising ( PPC)
- Email Marketing
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Search Engine Optimization (SEO):
SEO or Search Engine Optimization is the strategy that attempts to get targeted traffic to a website. It is a practice that helps to make Websites appear in a high position in the organic search results.
Organic search results mean that these results are not sponsored.
It is a most important type of Digital Marketing as it can increase the relevant traffic to your site which cannot possible if your content is not optimized because without proper SEO people are unable to find your site on the internet.
- Search Engine Marketing (SEM):
SEM or Search Engine Marketing is the strategy used to increase relevant traffic to your website using Paid Advertisement.
In paid advertising, a business owner pays for ads that are appearing at the top of SERP when a user searches for a specific keyword.
- Pay Per Click Advertising ( PPC):
Pay per Click (PPC) is a part of SEM. It is a method in which advertiser pays to publisher every time the ad is clicked.
It is a way of increasing traffic to your site by paying rather than visiting organically.
When a visitor clicks to the ad, it automatically jumps to your website and you have to pay for that.
- Email Marketing:
Email marketing is a way of sending messages to your audience or a group of people using Emails.
It is a highly effective digital marketing strategy to converts prospects into your customers.
By using emails, you can promote your content, increase traffic to your websites and ultimately enhance sales.
- Social Media Marketing:
Peoples, now a day remains highly active on social media. You can promote your content and brand on these platforms. It increases brand awareness, brings traffic and generates leads for your business.
Some highly effective social media channels are:
- Content Marketing:
Content Marketing is also an important strategy in digital marketing. Content Marketers focused on creating relevant and valuable content to attract and engage readers.
The ultimate goal of content marketing is to create awareness of the brand, engage visitors and make them their customers.
It can be done by blog writing, publishing articles, eBooks, white papers and infographics.
- Affiliate Marketing:
Affiliate marketing is the promotion of other’s product or business and in return gaining your commission from them.
It is also an interesting type of digital marketing because through this you can earn even while you sleep. It can be done in three simple steps.
- You suggest your customers or followers a product.
- They purchase the product or service through the affiliate link.
- You get a commission for the sales.
Here is a list of different types of Offline digital marketing:
- Television Advertising
- Radio Advertising
- Print Advertising
- Cold Calling
- Business cards
When we are travelling through a bus or train, we look around, watching the world, and came across many billboards.
I must say that some of them are very captivating.
It is a very effective campaign for creating awareness in a specific area. Peoples are no longer looking at the billboards but you can attract them by giving a message that relates to their current life.
- Television Advertising:
Television advertisements can attract the audience because most of the people watch television to relax.
It allows you to grab a larger audience with a single ad. Studies show that 60% of consumers are likely to purchase after viewing ads on television.
- Print advertising:
Social media plays an important role in the advertisement and selling of products but a perfect print ad can also grab the attention of the readers.
Print ads are those ads that appear in newspapers or magazines or any other physical media.
- Cold calling:
Over 80% of users are using the internet on smartphones now a day.
Cold calling is a technique of calling a person and selling a product or service.
You have to speak confidently, belief in your product, and keep the conversation fluid.
- Business cards:
Business cards do not mean to pass along phone number on a beautifully designed card but it is much more than this.
These cards are your business tools that will be left a huge impact on your potential customers. You can take this as an opportunity by giving someone a sense of your capabilities.
Benefits of Digital Marketing:
Assuring a strong digital presence gives you a lot of benefits:
- Only with one website, you can target your audience and trade globally.
- It helps in creating awareness and engagement.
- It helps to convert the prospect into a buyer.
- It is a way of better interaction with your targeted audience means it improves conversion rates.
- Higher conversion rates provide higher revenues.
- It can be measure easily; you can evaluate immediately how your ads work.
How to create a Digital Marketing Strategy:
Digital Marketing strategy is necessary for all the business and is the key to success. If any business does not have a plan, it suffers.
“Digital marketing strategy is a plan that helps you in achieving your business goal.”
- Make a clear picture of the objectives.
- Identify your target audience.
- Enlist digital marketing tools you will need.
- Create a website.
- Make a content strategy.
- Plan your media campaign.
- Audit your campaigns.
Digital Marketing is simply selling products and services online. It is different from traditional marketing in some aspects.
It is categories into two types:
- Online marketing
- Offline marketing
The main thing is that…
What kind of marketing you started, you must plan a complete strategy of what you know, what you want, and what you have to do. Creating awareness of your brand should be your priority becuase everyone comes for the brand not the owner of brand.